Binder
Overview
ROLE: Product Manager & Designer
DURATION: 4 Weeks
TOOLS: Figma, Adobe Illustrator, Mokup Frames
TEAM: 4
An online platform that enables the next generation to seamlessly access insurance products.
The penetration of insurance in Africa is generally low. According to Statista, it is less than 1% in Nigeria. A number of challenges including; inappropriate pricing and risk profiling, poor product-market fit, inadequate distribution channels and low public confidence currently plague the Nigerian insurance industry. Asides increased awareness, a better regulatory framework, technology also has the intrinsic potential to make insurance transparent, flexible, and affordable to the millennial population.
This is what inspired Binder – an online platform that helps the current and next generation with seamless and trusted access to insurance products.