A mobile learning app used by 1M+ people, and the AI course-creation features that took instructors from a blank page to a finished course in under 10 minutes.
WeSchool's mission was to make learning as effective as possible, especially on mobile. But the tooling to create a course hadn't caught up with that ambition. Instructors and corporate trainers, people building onboarding paths for customer success or marketing teams, faced the same blank page every time: sketch a structure, write every lesson inside it, and only then start teaching. That took five hours or more, and it was tied to a desktop.
I owned the roadmap for two things at once: the core mobile app experience, and every generative AI feature layered on top of it, DraftWithAI, the AI Course Generator, and AI-assisted text editing built on the TipTap editor. That meant product strategy, user research with instructors and corporate trainers, feature prioritization, and owning the metrics that told us whether the AI features were actually landing.
Research with instructors and corporate trainers surfaced a consistent pattern: the moment someone had the idea for a course was rarely at their desk. Trainers building onboarding paths for customer success or marketing teams needed to draft on the go, in between meetings, not the other way around.
"The bottleneck was never the instructor's expertise. It was the blank page. We didn't try to replace them, we removed the five hours between the idea and the draft."
With the AI Course Generator and DraftWithAI live, the platform's most tedious workflow became its fastest. Instructors and corporate trainers felt the difference in a single session, roughly 5 minutes to generate a full draft and another 5 to review and adjust it, and adoption climbed as teams like customer success and marketing used it to stand up onboarding paths in a fraction of the time.
